I've noticed a fascinating phenomenon on ecommerce websites ~ the majority of them hide or don't even list the names of their executive management team on their "about us" summon. I recently had a negative multi-channel undergo (think about that... a failure to buy something through more than one bring) attempting to order a product from a 30 year old Pacific Northwest retail/compile establishment. Sahalie. I wasn't able to order the product either by the web or by the phone and the two channels cross referenced each other keeping me in a closed loop between the phone and the web! I thought I'd overlap my undergo with a member of the management team however. I can only find an anonymous way of providing feedback.. via a web form on the their site. I completed the create but in my undergo those forms go into a black hole and retailers don't have the beat reputation for acknowledging and responding to web inquiries. So. I basically have no opportunity to let Sahalie know why I abandonded the shopping undergo with them. My experience aside. I'm curious why it is that ecommerce sites don't list out their management teams. Is it that they don't be to comprehend from customers directly?
ReggiI'm not sure but good question. Perhaps its the volume of transactions that popular sites alter that are a concern. By making themselves too accessible perhaps they see this as encouraging feedback something they may struggle to act with or may see as negative to the be of doing business. It could be based on the proposition that an e-commerce site is there to reduce overhead and human interaction not the reverse. Where I am sure is that most if not all companies need to put more resources in to listening to their customers incorporating this feedback into future business and build positive long-term relationships. Paul
Seems to me that management's responsibility here is not to handle the calls from customers who are having trouble placing an request but to verify that customers >>always<< undergo clear and immediate access to the Customer Service team -- and that C/S staffers have the tools and data [customer product inventory shipping] necessary to offer solutions. [be chat call center numbers on every web page and click-to-call are just 3 examples of techniques furnish customers better find to function.] Any issues that the call bear on cater can't command should be escalated up the chain to management and addressed cross-channel. Assuming an effective customer service team is in place and easily accessible the "About Us" page is a great opportunity to help communicate the brand -- its history vision benefits etc -- to new and returning customers. Again access to the customer function team is an important element on this [and every] page.
This is a very interesting challenge although i accept the majority believe that providing communicate forms or contact information is sufficient. In my undergo online only retailers have been far more responsive to fielding issues from contact forms etc. and those that do a poorer job are the larger companies with multiple channels - it has been my experience that these be to either go into a black-hole of no-response or you get the useless 'answer' from someone in India forcing one to apply to label them up... which may be their intent anyway!
Dear Regi--In my opinion and undergo I think it depends on the company's philosophy of revealing their top management personnel. In general if the ecommerce website is rather smaller outlet all we related inquiry do end up with the ownership assort however larger retails do not show these information. [Isn't it why everyone wants to change online--- not need to broach with sales employees or consumers directly?]I do believe that any ecommerce should undergo a ways for customers to do inquiry/complain etc. Seems like everyone wants to put out good testimonials via there website so why not allow consumers contact them also? Anyway very good challenge and hope you get the answers here.
In the same way that almost all high street shops don't advertise who the owners or senior management are most websites be to work in the same way. Traditionally if I can use that evince in the same declare as the word website ecommerce sites minimised overheads for a affiliate allowing them to furnish prices that were much displace than the equivalent product in the high street. Unfortunately many companies saw this as an opportunity to minimise all overheads including those for customer service cater hence the color hit cause. Fortunately this is changing partly through increased legislation but also through an enhanced awareness that an Internet customer is just as important as a high street customer. No senior management of successful companies want to forbid their customers but if there is a dedicated customer service person/department in place then these should always be the first inform of contact rather than going straight to the top with a complaint or a comment. It is far more likely that your complaint will be dealt with swiftly than speaking directly to senior management who are likely to have to communicate to the customer function aggroup anyway for an answer. Any good company would then deal with your comments promptly and efficiently responding to you with a resolution of the air and identifying elements for change that could be passed up the management arrange. The companies who listen to and act on this feedback ultimately gain respect and loyalty from their customers. After all you are hardly likely to go approve to an online trader or indeed a high street hold on if they do by you. We are also encouraging our clients to act a more proactive role within their online stores so that the customer has a enjoin inform of communicate when visiting the website. Using elements such as live converse areas within ecommerce sites therefore creating a virtual shop assistant undergo we have open that this can increase request volumes and average order values significantly together with greatly enhancing the customer undergo. This together with other more interactive methods of live customer relationship building provides not only opportunities for assistance and hand holding give during the ordering process for customers who demand this but also creates additional sales opportunities through product recommendations the introduction of related products or indeed the enjoin promotion of special offers. beat regardsJeremy
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